Zoom Towns – an interesting concept for marketing of small towns
The Covid-19 pandemic brought about a whole lot of changes, some bad, some good and some are great and will stay with us forever. The realization that executives can work from home effectively and at a huge reduction of cost to company, is such an example. The trend is now for small, quaint little towns to become the hubs of these business executives to stay in a peaceful, beautiful environment and Zoom into work every day (online!). We really have a golden opportunity to promote our towns in the same way. Hoedspruit is already becoming one of the leaders in that category and I am sure Nelspruit and White River as well. Food for thought for property developers, architects and estate agents. Links to very interesting articles on this subject:
Subject: Small ‘Zoom’ towns within reach of Cape Town increasingly attractive to home buyers | Fin24
https://www.news24.com/fin24/companies/property/small-zoom-towns-within-reac
h-of-cape-town-increasingly-attractive-to-home-buyers-20201228
Subject: Karoo Zoom Towns – Karoo Space
Subject: Zoom Town – What is a Zoom town?
