The emerging trend of Scent Marketing

Many big brands and hotel groups have already incorporated the power of scent into their marketing and corporate brand, and could be a very easy trend to deploy with clever strategy.  Scent is the only sense that will take you to a place of deep connection, a childhood memory, a warm and fuzzy feeling in granny’s kitchen—instantly. 

This can be purposefully created!  Imagine walking into a space and       instantly feeling connected, intrigued, and inspired—all because of a scent. But this goes far beyond frying up onions when you want to sell a house! Scent specialists are able to craft bespoke fragrances that do more than smell good, they evoke emotion, spark memory, and build lasting brand  loyalty.  Scent is the sense most closely tied to memory and emotion.          It is a powerful tool for creating immersive experiences that leave a lasting impression on everyone who enters your space. 

So, now that everybody have tried and incorporated AI,   it is time for scent! I think this one will be much more fun!