Showing off White River on a Global Stage…

As part of their ongoing efforts to elevate White River’s Profile as a premier travel destination, the Community Tourism Organisation recently attended the prestigious SAA Meet Africa event held in Sao Paulo, Brazil.  This event formed a key part of their strategic marketing push to reintroduce White  River to the South American market as a must-visit destination for leisure and adventure tourism.

They presented White River to a targeted audience of international buyers, travel agents and tour operators.  The response was overwhelmingly      positive with 22 one-on-one meetings held with qualified buyers resulting in strong interest and potential partnerships.

Beyond the event, they extended their efforts to Sao Paulo, Rio de Janeiro and Buenos Aires where thy secured an additional 56 meetings with key travel agents and operators.  These engagements are already yielding    valuable connections.

This successful mission marks a key milestone in their broader strategy to increase visibility, forge global partnerships and drive meaningful tourism growth to White River.  They are committed to ensure that White River achieves and / or remains top-of-mind for international travelers and this trip was a powerful step in that direction.

Kruger Lowveld Tourism commends this initiative and encourages all towns to use their holding accounts with us for meaningful marketing and the    creation and packaging of small village-based activities.  We also would like to remind our tourism members and potential members, that 75% of your membership fee to KLCBT, is set aside for the use of your town’s tourism and marketing activities.  This is a highly successful utilization of the funds for White River.  Congratulations ladies!