Pet Owners – An emerging market

We pay complements to the Caxton Group’s Roots presentation where they publish the results of their  comprehensive consumer behavior study.  This is the first one post-Covid and it was very interesting how the world has changed.  After the presentation, we pointed out a couple of tips that emerged from the many figures and graphs.  One thing is for sure, people want to see you work for their money.  Value, value, value, and   personal attention!  We can see industry giants falling but smaller rivals rising to the top who have capitalized on providing personal service.  People of Mbombela are more loyal to go to their local shops as opposed to online shopping.  One of the major opportunities is the emergence of pet owners and the money they spend.  Some families choose to have pets instead of children or the pets are treated like children.  Although this is not enough to sustain many pet supply stores, these      families usually have a higher disposable income.  If you would use pets as part of your marketing           campaigns or allow pets in your store, or cater for pet fun days, you might be able to capture market!