Middle East conflict presents a tourism window

The Middle East is not as short-lived as some people may have hoped.  It caused serious travel disruptions and ripple-effects are even experienced locally. This is however not all bad news for South Africa.  Displaced    travellers and businesses are seeking safer, predictable destinations.  As airspace closures and security concerns disrupt traditional hubs like Dubai and Qatar, South Africa is positioned to capture this diverted leisure,    conference and business travel.

While us in the Lowveld are not really positioned to capture the displaced business and conference business, we can be a significant alternative for leisure tourism and adventure travel. 

With parts of the Middle East and Mediterranean facing security concerns, travellers are prioritizing long-haul destinations that feel predictable.  South Africa (and the Lowveld) positions itself as a secure, value-for-money, long-haul destination where visitors can explore safaris (and coastlines) without crossing unstable regions.

To bypass the troubled Middle Eastern flight corridors, airlines are        expanding direct routes to South Africa.  For example, Air Europa has launched a direct route from Madrid to Johannesburg, and LATAM Airlines is increasing direct flights between Sao Paulo and Cape Town.

We should reach out specifically to those gaps that are opening while we are suffering a decline as a result of increased fuel costs.  Use it!