Get Fair Trade Certified – this is why and how
Fair Trade Tourism (FTT) certification provides significant value by validating ethical, sustainable business practices through independent audits, ensuring fair wages, and fostering community benefits. It boosts competitiveness and credibility for tourism businesses, particularly in Africa, while offering consumers assurance of responsible, equitable travel.
This greatly assist certified businesses to access what was previously viewed as a niche market. I say previously because evidently, as much as 76% of travellers express a desire to adopt more sustainable travel plans, with many actively seeing eco-friendly options, reducing waste, and considering fair trade practices. About 56,9% have actually followed through with choosing sustainable practices. This is a massive portion of the market, and a fact we simply cannot disregard.
Younger travellers (18-29) are more heavily influenced by sustainability (77%) compared to older generations (48% for those older than 51).
Importantly, around 43% of travellers are willing to pay more for certified sustainable travel options, but beware…49% feel that sustainable travel options are too expensive.
Travellers are increasingly considering social factors, such as supporting local businesses and ensuring fair wages in destinations. In specific regions like Africa, fair trade initiatives that focus on community development and fair wages are highly relevant to sustainability efforts.
Embrace sustainability and get Fair Trade certified. Join our webinar with registration link below the newsletter. We will also hear from Needles Lodge which has recently become FTT certified. Whether you’re a lodge, tour operator, activity provider, or hospitality business, this webinar is tailored to help you stay competitive while making a meaningful difference. For People, Planet & Profit.
To register for the Fair Trade in Tourism Webinar: https://us06web.zoom.us/meeting/register/DxYc7ekqRYan4GcETazVNw
