Are you Trade Ready?

  • February 16th, 2026

Friday, the 13th February 2026 KLCBT in partnership with MTPA, hosted two incredible events, the morning was our iconic annual speed networking with many twists! It was massively successful and our 100 delegates walked away with loads of new contacts.

The second part of the day was a presentation by Lisa Sheard on Trade Readiness in the Tourism Industry in particular, but other businesses can also take a page out of their book. 

Understand your business value proposition—What are you selling?

Understand your operating model—how does your business work?

What makes your business unique or better than the competition? (USP)

After answering those she guided the delegates on how to integrate your USP with your brand and how to interact Business to Consumer and     Business to Business.

She touched on the different pricing models and presented a very handy checklist for readiness for a trade show and shared her experience on how a trade show works and how to draw the maximum out of attending a show.

Very importantly—Success from trade shows takes time—you probably need to attend every year for a period of time before you get really      meaningful business.

If you would like to recap the discussions or if you were not there, you can study the presentation:

Travel-Trade-Information-PresentationDownload