Advertise to tourists and Visitors to the Kruger Lowveld

Kruger Lowveld Tourism (KLT) invites you to participate in the new, upcoming edition of the Kruger Lowveld Z-CARD 2016.

KLT’s most important objectives are to attract visitors to the region, to look after them while they are here and to keep in touch with them once they have departed.  This with the view to increasing visitor numbers, increasing length of stays and money spent in the area.

As the regional destination tourism marketing organisation, one of our core marketing imperatives is to provide visitors with free, objective, tourism information and maps of the area.  This we do in a number of ways – though our website, our ‘Official Visitors Guides to Kruger Lowveld’ and of course with our very established (and arguably our flagship) Kruger Lowveld Z-CARD.

Be part of the sixth edition

This will be our sixth edition, confirming that the KLT Z-CARD is now very firmly entrenched in the market as the definitive, most available and easily accessible travel tool around!

The Z-CARD tourism brochure is a free, give away to visitors that acts as an appetizer and advisor for all visitors traveling in the Kruger Lowveld region.

Whilst one side contains a detailed map with all roads and interesting tourism sights/places marked for easy interpretation, the other provides general tourism information and has a selection of different individual tourism products/services available in the area.

Who will see your ad?

Distribution is by way of all local and regional information offices, hotels, concierge desks, restaurants, transfer companies, car hire companies, airports, tour operators, strategic tourism sites/places of interest, Kruger National Park, and many other attractions.

They are also distributed by KLT at all travel shows that we attend annually, about 3000 are sent on request to local tour operators and another 2000 or so are sent overseas to various South African Tourism offices and international tour operators. Large versions of the map have been erected in the arrivals hall at Kruger Mpumalanga International Airport and at Alzu Petroport and the handy Z-CARD will also be freely available to visitors at these locations.

As we have developed and improved our Z-CARD offering, we have been able to include a better map and more relevant information.

That said, the demand for this free tourism material has grown significantly and we have realised that, in order to ensure constant supplies throughout the region and beyond, we are going to do a print run of 150 000, up from the 120 000 print run of the previous edition. This amounts to a 25% increase in our print run to meet the huge demand!

How to participate

Back Cover :  The prime back cover ad space at R75 000 (ex VAT) – 50 cents per Z-CARD unit – ideal for our strategic partners and/or large corporates.

Front Cover: There are three logo ad spots available at R30 000 (ex VAT) – 20 cents per Z-CARD unit – ideal for our strategic partners and/or large corporates.

Map Side: The narrow strip ad space (520mmX30mm) below the map at R17 500 (ex VAT) – 11.7 cents per ad per Z-CARD unit.

Six ad spaces:  77mmX190mm adjacent to the map for R17 500 (ex VAT) -11.7 cents per ad per Z-CARD unit.

Info Side: 52 product/services ad spaces (85mmX47.5mm). Ideal for members and smaller tourism, hospitality, transport, transfer companies at R3200 (ex VAT) –  2.1 cents per ad per Z-CARD unit.

Strip ad space below the ‘Welcome’ section: 445mmX50mm at R15 000 (ex VAT) – 10 cents per ad per Z-CARD unit.

BOOKING DEADLINE: 20 JUNE 2016

FINISHED ARTWORK DEADLINE: 27 JUNE 2016

We need to complete this new Z-CARD by the beginning of July 2016 as our current stock is virtually depleted.  It would be great if you could participate and if you would like to discuss this with us, please feel free to contact us.