Why are we marketing to GenZ

Many young adults are remaining financially dependent on their families for longer and showing less appetite for early career responsibility—statistically 42% of Gen Z still live with their parents.  

Many industries already report ageing workforces and find it increasingly difficult to attract younger entrants into operational roles, particularly the hospitality sector.

Gen Z is a lonely generation.  They crave community experiences, spending about 7.5 hours per day on their phones.  They seek a real-world            connection through their shared experiences online.

There are 3 questions we need to answer right now:

1. Why are we marketing to Gen Z if they are not buyers or travellers?  We spend a lot of effort to develop campaigns for TikTok and other platforms frequented by the younger generation—is it worth it?

2. If we market to them—how are we marketing to them?  Providing them with images and videos of real experiences enjoyed by others will be more enticing, as they are really craving community            experiences.

3. How do we get them off the phones and into the real world?  Maybe we should facilitate community experiences at our businesses,      particularly in the travel industry—but it applies to all sectors.

Your food for thought for today.