Turboformance

Filters & Filtration

Profile

Opening up Shop: May 1983

When the business opened, James did all of the work by himself from the back of a Ford Escort Panel-Van. It was only after a year the company being run between himself and his wife that he eventually employed another man to help him strip and clean parts before installing turbochargers and other mechanical components.

Growing Business

After five years passed, the business starting doing really well; it was around this time that Turbocharged Diesel and also petrol engines started becoming more and more popular & available and would subsequently need backup services. This naturally became the business’ target market.

Moving to the Lowveld

In 1987, James decided to move to the Lowveld and settled in Nelspruit, as nobody else was doing Turbochargers in the Lowveld at that time. He also realised that it would only be a matter of time before the market for turbochargers would start opening up in Mozambique, and it did, just as predicted. It has been a very good market, especially due to the amount of business that they gained from Mozambique.

Distributer in Mozambique

Some 10 years ago the company decided to appoint a distributer in Maputo, Mozambique as a result of demand within the country. The appointed distributer was and still is Filtros & Tubos in Matola, Filtros & Tubos specialises in filtration products, making them the perfect distributer. Their sales and technical staff have been for training with Turboformance in Nelspruit and this partnership has worked well. A sales and technical representative from Turboformance goes to Maputo every month for around 3 days to give sales and technical support to Filtros & Tubos, and this helps a lot towards generating good sales and it improves the market penetration.

Distributer in Swaziland

Turboformance also has a distribution centre in Swaziland, Aerobrake, along with Aerobrake in Matsapa, which only focuses on Racor Fuel filtration and fuel delivery equipment, but its services are likely to expand in the future. Aerobrake has been in operation in Swaziland for some time and it services the trucking and automotive industry, making it an excellent partner to have in Swaziland. Our sales and technical representative also visits them once a month for ± 3 days, to give them sales and technical assistance, to help with market penetration within Swaziland.