Nelspruit Ford

Motor Vehicle Dealership

Profile

Ford Motor Company of Southern Africa (FMCSA) has been an active participant in the South African automotive industry since 1923, and remains one of Southern Africa’s leading automotive companies.

FMCSA is a wholly-owned subsidiary of Ford Motor Company, selling over 47,000 Ford and Mazda vehicles in 2012, and capturing over 9% market share. Ford’s current vehicle line-up, which includes the Figo, Fiesta, Ikon, Focus, Focus ST, Everest, Kuga and Ranger, continues to perform exceptionally well. The Mazda range includes the Mazda2, Mazda3, Mazda5, Mazda6, Mazda MX-5, Mazda CX-5 and BT-50.

FMCSA recently invested R3.4 billion into South Africa, which has transformed both plants into world class facilities to produce the new Ford Ranger and Duratorq TDCi engine for local consumption and export to 148 countries worldwide. Annual capacity has been increased at the Silverton Assembly Plant to 110 000 units.

The Silverton Assembly Plant in Pretoria assembles light commercial vehicles that are supplemented with passenger vehicle imports from a number of different countries.

The Struandale Engine Plant has significantly upgraded and expanded its machining and assembly capabilities for this programme, and now has an annual production capacity of 250 000 machined component kits, comprising of engine heads, blocks and crankshafts for the Duratorq TDCi engine. Approximately 75 000 of these are used for local engine assembly to power the new Ranger built at the Silverton assembly plant. The remaining 175 000 component sets are destined for export to Ford engine assembly plants in Thailand and Argentina.

FMCSA currently employs approximately 3,700 people in South Africa and distributes products through approximately 127 dealers.

Assembly Plant: Silverton, Pretoria (South Africa)
Products: Ford Ranger, Mazda BT-50
Year Opened: 1967
Plant Size (sq. ft): 1,689,320

Engine Plant:Struandale, Port Elizabeth (South Africa)
Opened: 1964
Products: 2.2 & 3.2 Duratorq TDCI engines, Machining & Manifolds
Plant Size (sq. ft): 45 000 under roof