Kruger Lowveld Tourism Newsletter – 12 December 2017

Author: | Published by KLCBT on at 10:21:18 | Last Updated On: 8 January 2018
  • Festive season greetings from Kruger Lowveld Tourism;
  • Mining could affect tourism on the Panorama Route!
  • Cabinet approves National Tourism Sector Strategy;
  • #KMIairport Explorer Competition;
  • What’s on in the Kruger Lowveld this festive season?

Festive Season greetings from Kruger Lowveld Tourism

As 2017 draws to a close, we can safely say that tourism remains one of the only growth sectors in the south African economy.  International tourists to the Kruger Lowveld region continue to be the mainstay of our local industry and it is probably accurate to say that it is this international segment that has produced the buoyancy in the sector.  We are sure that our international marketing efforts have assisted in keeping the Kruger Lowveld region top of mind. Domestic tourism remains subdued, with negligible economic growth, low confidence and financial pressure on the average South Africa being the major dampeners on domestic tourism numbers.   While our marketing efforts have remained unrelenting in 2017, our advocacy efforts have not delivered the outcomes that we had hoped for.  Despite our ongoing pressure on government, the poor state of our roads, the decaying state of our public attractions and lack of innovation at these attractions, and finding a long-term sustainable solution to Pilgrim’s Rest remain huge challenges to the industry.  Little progress has been made on these fronts.  We believe that tourism in the region has taken an additional knock by our increasingly dysfunctional municipalities and the consequent negative effects of lack of service delivery on all fronts. We wish that we were in a position to fix these things, but unfortunately we are totally dependent on government to do so.  Let’s hope that government shows a greater appetite for addressing these issues in 2018.   Despite these challenges, we push forward with our efforts to elevate the tourism agenda in the region.  We are pleased with our new updated website which, we hope, will drive more interest and tourist traffic to our region. We will be focussing our efforts on the digital space in 2018 and hope to bring new offerings to our members. Our presence at both domestic and international shows and roadshows will continue into 2018, with the view of constantly raising the profile of the Kruger Lowveld region. We will also be reviewing our marketing collateral at the beginning of the year and upping our social media presence with additional options for members to benefit. We will be putting out all of our 2018 plans in our newsletter early next year.   That said, it remains for me to wish you all a busy festive season and much success for 2018.
Mining could affect tourism on the Panorama Route!

It has recently been brought to our attention that several mining applications have been made around Sabie, Pilgrim’s Rest and elsewhere along the Panorama Route.   KLCBT as well as the Sabie & Graskop Chambers have lodged objections and registered as interested and affected parties.  Hoedspruit-based conservation entities are also objecting to these applications.   Mining of these iconic conservation areas could have a devastating effect on tourism in the region.  The potential for pollution of both the Blyde and Sabie River catchment areas is real and will be felt as far afield as the Kruger National Park.    We encourage all members to keep their ears to the ground and if you hear of any new or proposed mining-related activities, please advise us as soon as possible.


Cabinet approves National Tourism Sector Strategy

Cabinet has approved the National Tourism Sector Strategy (NTSS) 2016-2026 for implementation. The NTSS is anchored on five strategic pillars, namely marketing, facilitation of ease of access for tourists, enhancing visitor experience, destination management and broad-based benefits. Click here to view the NTSS 2016-2026.


#KMIairport Explorer Competition

Tell your guests about the #KMIairport Explorer Competition where they could win an amazing holiday worth over R50 000 to the adventure capital of South Africa, the Kruger Lowveld! Over the next few weeks “Eddie the Explorer” will be hidden somewhere on the KMI Airport website, find him and unlock a treasure chest of adventure in the #KMIairport Explorer Competition from 8 December to 21 January 2018. Click here to enter.
What’s on in the Kruger Lowveld this festive season?

Should your guests ask about events happending in the Kruger Lowveld region over the festive season, you can direct them them to KLCBT’s events page on its website!